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Macallan Masters of Photography: Elliott Erwitt's The Great Scottish Adventure comes to Asia!

Posted: Jan 23, 2014

Categories: Wine & Liquor


Macallan Masters of Photography: Elliott Erwitt's The Great Scottish Adventure comes to Asia!The Macallan whisky is a name that instantly conjures up images of large Scottish country estates, the sort of James Bond films. It is classic and it is above all a master of whiskeys.

To do something that embodies the characteristics of the selected whiskeys, Macallan teamed up with Elliott Erwitt, one of the most influential photographers of our time, to bring you 58 unique single cask whiskies, each carefully paired with a different one of Elliott Erwitt’s original photographs of his adventure through Scotland.

The Project
The Masters of Photography: Elliott Erwitt Edition sees Erwitt interpret the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
58 unique single cask whiskies have been paired with a different signed Elliott Erwitt print captured during his Great Scottish Adventure. Only 35 of each of the exclusive pairings are available, making a complete global release of 2,030. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during the process, with a 35/37.5cl handmade glass flask containing a single cask malt whisky concealed within its pages.
Renowned for his mastery of the 'decisive moment' - that creative instant when subjects appear before the camera in surprising and illuminating ways - Elliott Erwitt has now turned his lens on Scotland. Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Erwitt captures the beauty of the perfect moment.

Elliott Erwitt was born in Paris to Russian émigré parents on 26th July 1928. His formative years were spent in Milan. At the age of 10 his family moved back to Paris, only to immigrate to New York a year later, before transferring to Los Angeles in 1941.
In 1948 by good fortune while looking for work on exploratory trips to New York City, Erwitt met Edward Steichen, Robert Capa and Roy Stryker who liked his photographs and took a personal guiding interest becoming significant mentors. The following year he returned to Europe travelling and photographing in Italy and France thus marking the start of his professional career. Drafted in to the US Army in 1951 he continued taking photographs for various publications totally apart from his military duties while stationed in New Jersey, Germany and France.
In 1953 freshly decommissioned from military service, Erwitt was invited to join Magnum Photos as a member by its founder Capa. In 1968 he became President of the prestigious agency for three terms. To date he continues to be one of the leading figures in the competitive field of photography. His journalistic essays, illustrations, and advertisements have been featured in publications around the world for over half a century.
Erwitt's rarefied ability to instinctively visualise and capture an insightful image has resulted in some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband's funeral, and intimate shots of Marilyn Monroe on the set of The Misfits. While actively working for magazine, industrial and advertising clients Erwitt devotes all his spare time toward creating books and exhibitions of his work.

This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by Whisky Maker Bob Dalgarno to interpret the character of its corresponding photograph.
"The incredible richness and depth of character found in every Macallan whisky lends itself perfectly to this year's Masters of Photography offering. Selecting 58 individual single cask malt whiskies to bring to life Elliott's 58 favourite images of his Great Scottish Adventure was wonderfully challenging - tasting the image through the whisky and the whisky through the image on such an unprecedented scale was inspiring," remarks Bob Dalgarno, Whisky Maker, The Macallan.





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